New Showcases Redesigned Ice Skates

Written By: Riedell | July 20, 2009

Skaters can locate dealers worldwide and search for ice skates by test level
Leading ice skate designer and manufacturer Riedell Skates recently launched its new website, showcasing Riedell’s top skaters and its 2009 skate line. Riedell’s redesigned figure skate collection includes eleven new boot and feature designs, along with several restyled favorites.

The new ice site—now—offers several updated features to make finding the perfect ice skate easy. Visitors can now magnify the skates to better examine performance and comfort features while online. An easy drop down menu on the home page provides ice skate recommendations based on test level and locates the closest dealer by region. has also been updated and offers direct access to either the ice site or roller site.

“One of the most frequently asked questions we hear from figure skaters and their parents is ‘what is the best Riedell Skate for me?’ The answer is it depends on your experience and test level. Now parents and skaters can start to learn about the perfect skate for them before visiting the dealer for sizing and fitting,” explains Dan Riegelman, Vice President of Marketing, Riedell Skates. “Our enhanced Dealer Locator connects skaters with the closest dealer—whether they are located nationally or internationally. With dealers across North America and in more than 45 countries, we know we have a dealer nearby and now finding the information has never been easier.” Visitors can also download current Riedell ads and catalogs, which feature some of the hottest skaters today.

To help enthusiasts stay current on Riedell’s figure skating stars and news, the site provides easy access to its dynamic new online community through Riedell’s Facebook Fan Page and blog. Here skaters can share their Riedell stories, while checking out coaching and lifestyle tips offering practical advice to make the most of ice time. Riedell Facebook fans also have access to videos, photos, discussion boards and a schedule of skating events. “We want to stay connected with our loyal fans and appreciate their support and input,” comments Riegelman.

To explore the ice site and its new features, visit Visitors are invited to share their experiences on Riedell’s Facebook Fan Page or

About Riedell Skates
Riedell Skate Company (, the leading ice and roller skate designer and manufacturer, was founded in Red Wing, Minnesota, more than 60 years ago. Riedell develops the finest skate products available to meet the unique needs of all skaters from top competitors to recreational enthusiasts. Through a global network of authorized dealers and on-line resources, Riedell is the single source for the best boots, blades and roller accessories including premium brands Radar Wheels™, Powerdyne™ Plates and Kwik™ Bearings.