Riedell Ice Skates Refreshes Series, Enhances Features

Written By: Riedell | January 20, 2009

Leading ice skate designer and manufacturer Riedell Skates recently redesigned its product line-up with eleven new figure skate boot and boot feature designs, along with several restyled favorites. Featured in the company’s 2009 catalog, Riedell’s five new lines include Competitive, Custom, Instructional, Beginner/Recreational and Soft Series.

“Our new line-up offers skaters of every level many updated features to enhance skating experience and performance,” explains Dan Riegelman, Vice President of Riedell Skates. “Across our five lines, skaters can choose from our wildly popular LS Light Series or our re-energized TS Traditional Series with timeless styling.” All Riedell boots offer ultra-sensitive heat activated reinforcement for customized fit, comfort and support. The new models will be available April 1 and can be viewed in the company’s eCatalog at riedellskates.com.

To offer an in depth look at their products and skating stars, Riedell has launched a Facebook Fan Page with detailed skate and accessory information. Fans of the page have access to videos, photos, discussion boards and a schedule of skating-related events. “Our new Facebook presence allows us to create an online community with our loyal skaters,” explains Riegelman. “We look forward to talking with our Riedell fans.”

Riedell invites Facebook members to join the conversation. Visit facebook.com and search for Riedell Skates.

About Riedell Skates
Riedell Skate Company (www.riedellskates.com) was founded in Red Wing, Minnesota, more than 60 years ago. Since the beginning, Riedell has been committed to developing the finest skating products in the world for competitive, recreational and beginning skaters. As the leading figure skate designer and manufacturer, Riedell understands the unique needs of skaters—from champions to the Sunday afternoon enthusiast. Riedell provides customers with the single source for the finest boots and blades in the world through a network of authorized dealers who are specially trained in the art of fitting skates.