Riedell Skates Welcomes Elizabeth Thornton as Ice Sales and Marketing Director

Written By: Riedell | August 22, 2022

August 19, 2022 Red Wing, Minn. – Riedell Skates is excited to announce Elizabeth Thornton has joined the Riedell team as Sales and Marketing Director for the ice division. 

Elizabeth will lead marketing and communication for the Riedell brand of skates and Eclipse skate blades. On top of directing marketing efforts, Elizabeth is also responsible for ice sales and representing Riedell at skating events and competitions. 

“I am incredibly excited to join Riedell and continue my career in the ice skating industry. As a lifelong Riedell customer, I am familiar with the history, quality, and performance of Riedell products. I look forward to bringing my communications and marketing expertise to the role,” Elizabeth shared. 

Elizabeth brings many years of experience in the skating industry having previously worked for the Professional Skaters Association as Communication and Media Director, in addition to over 15 years of figure skating coaching experience. She also has great expertise and expansive knowledge in the world of marketing, having completed a master’s degree from Concordia University (St. Paul) in Strategic Communication Management. 

“We are extremely thrilled to have Elizabeth join our team and lead our marketing and sales initiatives,” says Dan Riegelman, VP of Riedell Skates. “Elizabeth comes to us with professional experience and a very thorough knowledge of the ice skating industry that will add depth to our team. Her role will help us improve on our product offerings, sales, and marketing strategies along with representing our brand in the most effective manner.” 

About Riedell Skates 

For over 75 years, Riedell has been the leading innovator in the ice skating market. In 1945, Paul Riedell and his wife Sophie founded Riedell Skates with one goal in mind: to produce and offer only the finest quality skates available in the market. By manufacturing only top-quality, hand-crafted skating boots made in Red Wing, Minnesota, our founders built a reputation for supplying the world’s best skates with exceptional fit and comfort. 

As the years go by, we continue to reinvent our product lines and hire only the most skilled and professional employees in hopes of achieving the very same perfection that inspired Paul when he set out to change the skating world forever. Today, Paul’s grandsons Scott, Bob, Paul, and Dan Riegelman carry on the Riedell reputation of quality. Along with our team of talented craftsmen and women manufacturing Riedell skates and a friendly and knowledgeable service staff, we continue to take Riedell Skates to new heights.

Riedell Skates
122 Cannon River Ave N
Red Wing, MN 55066
(800) 698-6893

Contact: Bob Riegelman